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Essentials Range

..... Solid, pocket-friendly nutrition

Our 'Essentials' collection provides a wide range range of recipe styles from rice-based, potato based, grain free and lower fat options.

We all want to give our dogs the best food we can afford & we don't want to pay a premium price for a less than premium product so each recipe has been designed to provide a quality, nutritious feed with maximum 'bang per buck'. 

Simple, no-nonsense recipes that concentrate on getting the fundamentals right :- quality, 100% natural, hypoallergenic ingredients, lots of bioavailable protein from quality meat sources and only gentle grains, cereals or vegetables to ensure they're all very easy on the digestion.

In addition, all the meat comes from sources originally destined for the human food chain, plus they're all GMO free, with no wheat, no artificial colours or preservatives and no added salt, sugar or soy. 

And of course, they contain all the vitamins and minerals your dog needs to stay fit and healthy.

We feel that the quality of the ingredients in this range makes it unbeatable in its price bracket - there's no silly or unnecessary gimmicks - just good, solid, meaty nutrition, at an affordable price.

Ci - food that loves them back

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picture of Return To Slender hypoallergenic dog food

Return to Slender (Fish & Rice)

  • Wheat free, hypoallergenic dog food, with added joint support & only 8% fat
  • Ideal for dogs prone to weight gain. Added l-carnitine & only 0.6% phosphorus
  • Protein: 21%, Fat: 8%, Fibre: 4%, Calories: c. 341k/cal per 100g
  • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of Lazy Bones low calorie hypoallergenic dog food

    Lazy Bones (Lamb & Rice)

    • Wheat free, hypoallergenic dog food with reduced fat content
    • Ideal for less active dogs
    • Protein: 22%, Fat: 9.5%, Fibre: 3%, Calories: c. 345k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of Tender Tums low fat, chicken & rice dog food

    Tender Tums (Chicken & Rice)

    • Wheat free, hypoallergenic dog food with only 8% fat
    • Ideal for less active dogs & may be helpful for those prone to acid reflux
    • Protein: 24%, Fat: 8%, Fibre: 3.5%, Calories: c. 348k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of Bright & Bushy hypoallergenic dog food

    Bright n Bushy (Turkey & Rice)

    • Wheat free, hypoallergenic dog food with added seaweed for skin & coat health
    • A great all-rounder for low-moderately active dogs
    • Protein: 24%, Fat: 10%, Fibre: 4%, Calories: c. 348 k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Available)
    £0.00
    picture of In The Pink salmon & potato hypoallergenic dog food

    In the Pink (Salmon & Potato)

    • Wheat & Gluten free, hypoallergenic dog food with lots of Omega 3's from freshly prepared salmon
    • Ideal for hungry & moderately active med-large dogs
    • Protein: 22%, Fat: 11%, Fibre: 3%, Calories: c. 357k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of In The Pink gluten free hypoallergenic dog food

    In The Pink - small bite (Salmon & Potato)

    • Wheat & Gluten free, hypoallergenic dog food. Lots of Omega 3's from over 40% salmon!
    • For low-moderately active small breed dogs
    • Protein: 22%, Fat: 11%, Fibre: 3%, Calories: c. 357k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of Vim n Vigour grain free hypoallergenic dog food

    Vim 'n' Vigour (Duck & Potato)

    • Wheat & Grain free, hypoallergenic dog food with a strong protein count
    • Ideal for sensitive or allergy prone moderately active dogs
    • Protein: 26%, Fat: 11%, Fibre: 4%, Calories: c. 350k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of Itchy Dog hypoallergenic dog food with Itch Eeze

    Itchy Dog (Fish, Sweet Potato & Itch Eeze)

    • * Wheat & Grain free, hypoallergenic dog food with added Itch Eeze formula
    • * Ideal for medium-large itchy or allergic dogs
    • * Protein: 23%, Fat: 12%, Fibre: 3.5%, Calories: c. 355k/cal per 100g
    • * 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    Picture of High & Mighty hypoallergenic dog food for large dogs

    High & Mighty (Large Breed Chicken & Rice)

    • Wheat free, hypoallergenic dog food with added joint support
    • For active/moderately active large breed dogs
    • Protein: 25%, Fat: 14%, Fibre: 3%, Calories: c. 377k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
    £0.00
    picture of Puppy Power gluten free, hypoallergenic puppy food

    Puppy Power (Chicken & Rice)

    • Wheat & Gluten free, hypoallergenic puppy food with added joint support & Omega 3 supplement
    • Ideal for puppies with sensitive tums (small & medium breeds)
    • Protein: 28%, Fat: 13%, Fibre: 3%, Calories: c. 369k/cal per 100g
    • 2kg & 12kg bags (48kg Bulk Deal Also Available)
      £0.00
      picture of You Big Baby hypoallergenic puppy food for large breed pups

      You Big Baby (Salmon & Potato)

      • Wheat free, hypoallergenic with carefully controlled calcium/phosphorus ratio
      • Specially designed to meet the needs of large & giant breed puppies
      • Protein: 27%, Fat: 15%, Fibre: 2.5%, Calories: c. 383k/cal per 100g
      • 2kg & 12kg bags (48kg Bulk Deal Also Available)
      £0.00